When brands look to connect emotionally with customers or clients, they often think first of marketing. But amazing customer ...

Individuals are constantly consuming food products in their everyday lives, and experiencing emotions related to what they consume and taste. Research on emotions and consumer behavior has appeared in ...

While marketers working with business and consumer brands might go to great lengths to avoid upsetting their audiences, these emotions can be highly effective tools for organisations working to ...

Instead of only buying things they need, they also buy unnecessary items—often because the purchase makes them feel good, soothes negative emotions, or boosts social status. A consumer may also ...

The commercialized nature of Valentine’s Day has turned it into a multi-billion-dollar industry, with retailers capitalizing on consumer emotions and social expectations.

Consumer research has demonstrated that emotions play an important role in decision making (Garg et al.2007) and marketers have long made attempts to target consumers’ emotions. Advertisements with ...