When brands look to connect emotionally with customers or clients, they often think first of marketing. But amazing customer ...

The commercialized nature of Valentine’s Day has turned it into a multi-billion-dollar industry, with retailers capitalizing ...

Instead of only buying things they need, they also buy unnecessary items—often because the purchase makes them feel good, soothes negative emotions, or boosts social status. A consumer may also ...

While marketers working with business and consumer brands might go to great lengths to avoid upsetting their audiences, these emotions can be highly effective tools for organisations working to ...

Consumer research has demonstrated that emotions play an important role in decision making (Garg et al.2007) and marketers have long made attempts to target consumers’ emotions. Advertisements with ...

FedEx, the logistics company, is measuring consumer emotion as a means of tracking the most significant painpoints in the customer journey. FedEx is placing emotion-led research at the heart of its ...

News 8 On Your Side Consumer Investigator Brian Roche said ... The romance scam is built on emotions. It all starts with someone contacting you on social media. It may seem random, but they ...

Instead of only buying things they need, they also buy unnecessary items—often because the purchase makes them feel good, soothes negative emotions, or boosts social status. A consumer may also ...