So, how do you use manipulation in marketing without crossing into the dark side? The answer lies in ethics. It’s about being ...

Helping companies constrained by insights that focus on what people do, this AI-powered platform uses psychology to reveal the very reasons why they do it, completely reworking how businesses can ...

Tipping has hit a six-year low. This is bad news for front line service staff, but it may have deeper implications for brands ...

Promotional products have long been a staple of marketing strategies for businesses of all sizes From branded pens to customised tote bags these items leave a lasting impression on consumers and foste ...

While the nation’s attention will be focused on the Super Bowl — and its commercials — this weekend, there is another show ...

Surcharges are never welcomed by consumers, but restaurant industry experts argue they are better than overall menu increases ...

Consumer behaviour in the whisky industry is driven by a blend of tradition, aspiration, and emotional connection. Read the ...

With auspicious messages, but also with “mines” and concerns, it seems that this year’s season for Greek tourism will develop ...

Palantir's CEO predicts the AI revolution is just beginning. Find out why PLTR stock remains a strong buy for long-term ...

She points out that social media can spark dependence. Some people may experience irritation and anxiety if they’re used to ...

Indian benchmarks indices ended lower on Wednesday, as advances in heavyweight financials and oil and gas firms were offset ...