Promotional products have long been a staple of marketing strategies for businesses of all sizes From branded pens to customised tote bags these items leave a lasting impression on consumers and foste ...

People who love themselves don’t need to perform for anyone. They can sit in silence, enjoy a meal, and be fully present ...

So, can a brand truly be your friend? Perhaps the answer lies not in the brand itself but in how it meets your emotional and ...

This series explores the fascinating psychology behind Nigerian consumer behaviour, revealing unexpected insights about how and why ...

The Finance Minister announced an increase in the NIL tax slab to Rs 12 lakh, aiming to boost disposable incomes and revive ...

What should it cost the consumer? And how should it be presented ... and why it's more about psychology than it is about economics. MJ: Given the naming conventions of your two previous books ...

Writing witty things well is a wonderful skill to have! Though, we admit, we may be a tad biased here. If you can capture the attention of complete strangers on the internet with your perspective, ...

Results: Tata Consumer Products recorded a flattish net profit growth of Rs 279 crore in Q3 FY25, while revenue from ...

How much do design, site speed, and product reviews affect e-commerce checkout behavior? Even more than you might think... Regarding general design, some 93% of people say visuals are the most ...

Gamification in the form of challenge offers is an emergent addition to the digital customer loyalty experience. Challenge ...

Jan. 22, 2025 — Thermal sensations are consciously differentiated as hot or cold by the brain; however, the neural mechanism that enables this differentiation is not well understood. To address ...