Introduction: The Influence Behind Brand Trust and Loyalty In the marketing context, competition has forced brands and firms ...

As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers ...

The rapid rise of artificial intelligence (AI) across numerous sectors of the economy has garnered the attention of state attorneys general (AGs).

Given Yakult’s record in attaining 2%-4% penetration in many emerging markets, upside potential in the areas outside three first-tier cities—currently representing 80% of Yakult’s target population in ...

To unlock the full potential of AI, marketers must adopt the mindset of partnership—where AI is a collaborator, not a ...

Marketers and agency leaders talk about aligning data, technology, employees and creativity with the sole focus of marketing: ...

Researchers from Symbiosis International University explore the transformative role of Generative AI in digital marketing, ...

Running a cleaner campaign that drives better outcomes for planetary health and advertiser alike.

Media has already signed up 15-20 brands and the plan is to take the number to 80-100 by the end of this year.

AI isn’t a “nice-to-have” anymore - it’s a necessity. If you want your campaigns to stand out, make stronger investments in ...

In an interview, Founder and CEO, Anuj Gandhi, shares insights from his extensive two-decade experience in media, discussing ...

Billed as the world’s largest religious congregation, it will witness over 45 crore devotees, including 1.5 crore foreigners, ...