The main takeaway from these new guidelines is that kids and teens should be drinking plain water, flat or sparkling, and ...

Reliance, which entered the beverages market less than two years ago by reviving Campa, it already has a market share of 10% ...

Reliance through its FMCG arm Reliance Consumer Products Ltd (RCPL) has entered into the sports hydration drink segment with ...

Reliance through its FMCG arm Reliance Consumer Products Ltd (RCPL) has entered into the sports hydration drink segment with ...

MUMBAI: It’s looking at pumping up a rather placid Indian  sports hydration drink market which has not seen much innovation ...

This is relatively lower than other rival sports drinks available in the market such as Pepsico's Gatorade and Coca-Cola's ...

Y is for Yerba mate and Yellow Submarines, both of which are yummy! Though too many Yellow Submarines might leave you yawning ...

Calls to poison control centers among youth because of energy drinks have surged recently. There was a 35% increase in calls to poison centers fearing overdoses from energy drinks for people ...

Spinner has partnerships with top IPL teams, including the Lucknow Super Giants, SunRisers Hyderabad, Punjab Kings, Gujarat ...

From expansive beverage aisles at grocery stores to cooler cases full of brightly labeled bottles at corner markets ... The popularity of energy drinks over the past decade has led to a surge ...

In other beverage news, Celsius is tapping into the nostalgia of roller rinks and arcades with its latest energy drink flavor.