In order to improve the effectiveness of store brand management, this study presents a meta-analysis that aggregates empirical findings from the literature on consumer behaviour towards store brands.

“Indulgence, convenience and value” are the three factors influencing consumer trends in food and beverage, says Ophelie Buchet, associate director of food and drink at Mintel. So, what trends are ...

Demand-side strategies can significantly cut greenhouse gas emissions in buildings and transport by 2050, supporting climate ...

How do different colors affect your emotions and behavior? This article will explore the neuroscience of color and some fascinating research on this topic. At the most basic level, color ...

Price sensitivity research helps you answer these questions by testing different pricing options on your target audiences. By delving ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...