Top five factors influencing consumer spending - sustainability, ultra-processed foods (UPF), habits, trends, affordability.

Considering the various factors affecting a purchasing decision, understanding how to directly influence customer behavior is a marketing priority. Learning about the psychological tool of ...

“Indulgence, convenience and value” are the three factors influencing consumer trends in food and beverage, says Ophelie ...

Functional foods are products that offer health benefits beyond basic nutrition, often containing added ingredients that promote health or reduce the risk of disease. As consumer awareness of ...

Price sensitivity research helps you answer these questions by testing different pricing options on your target audiences. By delving ...

Bucharest - national leader in sales, with 10.49%, followed by Timisoara (7.23%) and Cluj-Napoca (4.58%) *Basic foods - oil, ...

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour ... Megatrends in Japan report analyses factors influencing national consumer expenditure.