It’s been five full years since Fender has had a presence at NAMM, the musical instruments and equipment industry’s biggest ...

Five classic models, sweet finishes like Candy Cola and O.G. Butterscotch Blonde... These are going to be popular ...

The man who invented history’s most iconic electric guitar ... industry standard. And it basically has not changed in 70 years, which shows what a genius Leo Fender was.” The Stratocaster ...

The Fender Stratocaster is the most successful electric guitar design of all time ... often been led by those who played it.

Fender has also unveiled Standard versions of its innovative Acoustasonic electric-acoustic guitars – bringing us the most affordable take on the model yet. As such, it appears to be an ...

Early 1940s: During World War II, Fender meets Clayton Orr “Doc” Kauman, a musician and the chief designer of electric guitars for ... 1954: The Stratocaster is introduced, going on to become ...