PepsiCo does not run from Baja Blast’s origin story with most consumers – that it tastes almost genetically engineered to wash down a late-night meal at Taco Bell. In fact, it embraces it.

Mexican-American artist Becky G first performed at the iconic Fillmore ... artist but also with the backing of communications giant Verizon. For Becky, this was a full-circle moment and a step ...