Big Tech retail giant Amazon, its subsidiary Amazon Advertising, insurance company Allstate Corp. and Allstate's data ...

Amazon.com Inc. was accused of violating federal wiretap and Washington state privacy laws by harvesting location data of ...

As a result, you can reduce wasted spend and improve overall ad performance. By strategically layering these audience segments – and considering location targeting as a base layer – you can ...

As per The Forrester Wave report that focused on leading omnichannel Demand Side Platforms (DSP), ‘Amazon Ads offers a full-funnel DSP solution, with high-yielding inventory and a verifiable ...

Programmatic transactions have grown significantly, with 42% of digital ad spending now flowing through programmatic channels, a trend expected to continue. According to The Forrester Wave report on ...

Advertisment As per The Forrester Wave report that focused on leading omnichannel Demand Side Platforms (DSP), ‘Amazon Ads offers a full-funnel DSP solution, with high-yielding inventory and a ...

Amazon hopes to tap its first-party data to measure the effectiveness of sponsorships and traditional ad units with tis audience. The company feels advertisers will pay a premium for presenting ...

By Alex Weprin Media & Business Writer Amazon Prime Video is betting that a stacked lineup of sports can help it turbocharge its fast-growing advertising business. The tech giant’s video ...

US senators have raised concerns in a letter to digital advertising platforms such as Amazon and Google after a report revealed they allowed ads served on websites to host child sexual abuse ...

Tuesday, February 4, 2025: Hubble definitely hit the target with this one. NASA's Hubble Space Telescope captured this image of LEDA 1313424, the Bullseye galaxy, which measures 2.5x larger than ...