The world of influencer marketing is riddled with examples of campaigns that missed the mark. Let’s dive into some of the ...

Experts say that brands that communicate directly with their audience always work well. And who better to lead that effort ...

The third series of the BAFTA Scotland award-winning reality show The Agency: Unfiltered will launch on BBC Scotland and BBC ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

In today’s fast-paced digital world, staying ahead in e-commerce and retail means embracing innovation. Traditional marketing ...

An entertainment attorney weighs in on why Sony sided with Blake Lively over Justin Baldoni on the final cut of "It Ends With ...

Nigerian music star B-Red has signed a ₦200 million endorsement deal with Armstrong Paint, marking a significant step in his career. The six-month partnership, signed in Lagos, further cements his ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...

Influencer Alix Earle is the latest to star in a racy ad for the fast food chain, following the likes of Kim Kardashian and ...

Navigate Valentine’s Day at work like a pro. Learn how leaders can foster inclusivity, set boundaries and create a fun, drama ...

Forget Shiba Inu, analysts predict Skyren DAO (SKYRN) could surge 10,000%. Discover why this DeFi-powered altcoin is gaining ...

Netflix’s ‘Apple Cider Vinegar ‘ is a true crime drama series that delves into the dark side of influencer culture. It follows the life of wellness guru Belle Gibson (Kaitlyn Dever) as she crosses ...