K-beauty brands tend to embody a skin-first philosophy, which prioritizes your skin’s natural beauty and health.

The absolute best K-beauty products So, what actually sets K-beauty and skin care apart? “In Korea, there’s much more emphasis on the idea of prevention and taking time to take care of your ...

Read more here. In 2015, Charlotte Cho, the founder of Soko Glam, told our colleagues at the Cut that Korea’s beauty products were emerging as one of the country’s top exports. Since then ...

TOKYO -- The latest wave of South Korean culture sweeping through Japan stands out from previous ones in how deeply it has penetrated the market in areas like food, cosmetics and other goods. At a ...

Cosmetics maker Interwork Korea is strengthening market competitiveness with its synthetic eyelash products. The company ...

Indulge in all things fun at the Korean Karnival 2.0 festival in Gurgaon, which is scheduled to be held on the first weekend ...

Featured pricing is subject to change. If there weren’t enough skincare products to follow in the United States market, beauty buyers are all about Korea for snagging their lotions and potions.