Operating within a marketing agency or a corporate setting, this role involves close collaboration with various departments such as sales, product development and advertising. Roles focusing on ...
A newly proposed bill in New York aims to further incentivize small businesses to invest in local radio advertising. The Lift Our Communities Advertise Locally, or LOCAL, Act would provide ...
Longtime local advertising executive Kaz Endo said ... use is someone who has a lot of experience in running an advertising/marketing company because that’s really what GVB is,” he said.
Unlike advertising, it’s driven by the customer experience and based ... Location-based Offers: A 2020 Global Location Trends report by the LBMA showed over 40% of marketers said they found local SEO ...
Why we care. Traditional marketing mix models have struggled to accurately measure digital advertising (especially search) and often treat impressions too simplistically. Meridian addresses this ...
The high-profile media executive says ownership restrictions should be scrapped in a world where local companies are competing against massive global players. Alex Cullen, who presented on popular ...