Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  Now as the marketers what’s ...

Colleagues jumping on TikTok trends might seem like fun and games, but for the electronics retailer, it’s critical to its ...

Here’s an important question not enough marketers ask themselves. How many unopened promotional emails are currently sitting in your personal inbox, and more ...

Here are practical tips and tools that have proven effective in enhancing marketing strategies and demonstrating true ...

For example, attributes like innovative ... sustaining brands for decades beyond. Succeeding with marketing and branding in an increasingly noisy landscape takes resolve to stand out. Begin by ...

Lorraine Landon works to improve digital maturity for Google clients across sub-Saharan Africa as the region’s head of ...

Hiring for digital marketing positions this year? Ask these 15 essential interview questions to get insights on their skills, ...

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Keep your retail business relevant in 2025 by staying on top of the latest technology. These tools, technologies and platforms can help you find the solutions best suited to your 2025 goals. Here’s a ...

Mobile marketing companies are essential for businesses looking to thrive in the digital age, where consumers increasingly rely on their mobile devices. As mobile usage continues to dominate, the ...