At the industry level, marketization, globalization and media convergence have significantly reconfigured the landscape of content production and distribution in China. For users, the proliferation of ...

Media convergence lets audiences use one platform to consume various types of media texts. Smartphone apps can drive media convergence For example, on a smartphone, tablet, or laptop you can ...

The question isn’t whether traditional media still fits into modern campaigns — it’s how. That’s where the PR convergence-feedback loop comes in — a model I recently developed to help PR ...