At the industry level, marketization, globalization and media convergence have significantly reconfigured the landscape of content production and distribution in China. For users, the proliferation of ...

Media convergence lets audiences use one platform to consume various types of media texts. Smartphone apps can drive media convergence For example, on a smartphone, tablet, or laptop you can ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

The question isn’t whether traditional media still fits into modern campaigns — it’s how. That’s where the PR convergence-feedback loop comes in — a model I recently developed to help PR ...