Over the years, Michelob Ultra has expanded its product line, introducing variations like Pure Gold (an organic beer in 2018), Infusions, Amber Max, and even a hard seltzer in 2021.

Michelob ULTRA owns a unique space: not just bars and happy hours, but also tracks, fields, courses in the U.S. It's a light beer for those who love beer, but also for health-conscious drinkers and ...

Michelob Ultra, the beer that likes to strike alliances with sports and athletes, will use Super Bowl LIX to get back into its game. An advertising appearance during Fox’s February 9 broadcast ...

This year, Michelob ULTRA is getting in on the Super Bowl fun with Willem Dafoe and Catherine O’Hara. The beer company’s pricey promo has the two beloved actors stalking pickleball courts to ...

Michelob Ultra’s further investment into sports is certainly paying dividends. The brand, under the Anheuser-Busch umbrella, is the second-largest beer brand in the U.S. by volume. According to ...

America's leading brewer and owner of the top two fastest-growing brands in the industry 1 – Michelob ULTRA and Busch Light – continues to strengthen the U.S. beer category through major ...

Michelob Ultra is betting on it ... which has been surging in popularity over the past few years and is now the No. 2 beer brand in the U.S. in terms of dollars spent.