LOS ANGELES — Excuse Willem Dafoe, the Academy Award-nominated actor, if he hadn't heard of pickleball prior to his latest project. "I guess I live under a rock," the actor, 69, deadpanned to ...

As the Anheuser-Busch beer brand that appeals to active lifestyle. Michelob Ultra appreciates that beer drinkers want options ...

It’s a ”Play For An ULTRA.” Here’s the deal… On January 28 th Michelob ULTRA announced its latest Super Bowl LIX beer spot which plays out on the nation’s fastest growing sport pickleball, that even ...

Anheuser-Busch InBev is the largest brewing company globally, with a wide range of popular beer brands under their umbrella, ...

This year, Michelob ULTRA is getting in on the Super Bowl fun with Willem Dafoe and Catherine O’Hara. The beer company’s pricey promo has the two beloved actors stalking pickleball courts to ...

“We’re tapping into a sport that is growing in popularity and connects that dot for us as a brand,” he said. Along with the spot, Michelob Ultra is partnering with delivery company DoorDash for the ...

Sabrina has been with PEOPLE since 2021. Pints and pickleball go hand-in-hand in Michelob Ultra’s Super Bowl spot. On Wednesday, Jan. 22, the beer brand released a 15-second ad teasing the ...

Michelob Ultra, the beer that likes to strike alliances with sports and athletes, will use Super Bowl LIX to get back into its game. An advertising appearance during Fox’s February 9 broadcast ...

America's leading brewer and owner of the top two fastest-growing brands in the industry 1 – Michelob ULTRA and Busch Light – continues to strengthen the U.S. beer category through major ...

Michelob Ultra is betting on it ... which has been surging in popularity over the past few years and is now the No. 2 beer brand in the U.S. in terms of dollars spent.

Are you a print subscriber? Activate your account. By Ad Age Staff - 8 hours 11 min ago By Erika Wheless - 8 hours 44 min ago By Jon Springer - 9 hours 27 min ago By Garett Sloane - 12 hours 27 ...