MicroStrategy — a business intelligence firm and Bitcoin treasury company — has rebranded to “Strategy” and adopted a Bitcoin-themed visual marketing scheme. According to the Feb.

Tysons-based MicroStrategy announced the rebranding as it reported its fourth quarter 2024 financial results, which saw the company logging a net loss of $670.8 million. The company also logged ...

Bitcoin-maximalist and business intelligence firm MicroStrategy (MSTR) has rebranded as Strategy, unveiling a new identity centered around Bitcoin.The rebrand features a stylized “B” logo and ...

Benzinga and Yahoo Finance LLC may earn commission or revenue on some items through the links below. MicroStrategy Inc. (NASDAQ:MSTR) has officially rebranded as Strategy, reflecting its sharpened ...

Michael Saylor announced that MicroStrategy rebranded to Strategy after spending $20 billion on Bitcoin in Q4 2024.

Tysons-based MicroStrategy is now Strategy. Its new logo follows the name with a stylized Bitcoin “B.” Strategy’s new logo follows the name with a stylized Bitcoin “B.” (Courtesy ...