Before he was a staple of, Jeff Douglas was best known as Joe from Molson’s wildly popular “I am Canadian!” television ...

There is a price that comes with success. Mark Hamill can’t get a bagel without someone yelling “Luke, I AM your father.” Kit Harington suffers endless recitations of “You know nothing, John Snow.” ...

The campaign, which builds up a TV ad in the game, also includes a branded face roller and Peloton partnership. Molson Coors CMO Sofia Colucci outlined the company's Super Bowl creative and ...

Ironically, Molson merged with an American company a few years after the ad was released in 2000. But that's not stopping Canadians from sharing the sentiment behind it today as a trade war looms.

If nothing else, the ability of the Super Bowl to get more than 100 million Americans to watch ads as they’re being broadcast ...

Brown-Forman Corp. Cl A-0.95% $14.8B Brown-Forman Corp. Cl B-1.34% $14.8B Carlsberg A/S Series B 0.40% kr.108.9B Carlsberg A/S Series A 6.09% kr.108.9B ...

The ‘I am Canadian’ ad is back in a big way. Its star has mixed feelings: Professor of Marketing Antonia Mantonakis spoke with CBC Radio about the resurgence of the Molson “I am Canadian!” ads amidst ...

Citi upgraded Molson Coors (TAP) to Neutral from Sell with a price target of $57, up from $47. The firm says its fundamental thesis has largely played out, with Molson share trends moving to down ...