Benzinga readers pick whether a $7 million Super Bowl cost is worth it for companies and how likely they are to look up a company that may be new to them after the big game.
“When done correctly, the Super Bowl is still the most close-to-guaranteed attention a brand can get. It’s the one day a year when people want to watch ads,” said Pedr Howard, head of creative ...
In its first-ever Super Bowl ad, Häagen-Dazs called on the "Fast & Furious" franchise to help take it to the next level. As Vin Diesel's character speeds away, Michelle Rodriguez pulled out a ...