AdNews23 天
OOH industry revenue up 8% in 2024
Net media revenue in out-of-home (OOH) increased 8.07% to $1.301.8 billion in 2024, the Australian industry announced. The December quarter was up 6.6% to $393.8 million. Digital OOH (DOOH ...
exchangewire.com23 天
2025 Predictions: OOH, DOOH, and Beyond
As the advertising landscape continues to evolve, 2025 promises to be a transformative year for out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (PDOOH). These ...
Exchange 4 Media25 天
Meet the top guns running India’s OOH show
The Out of Home (OOH) industry is taking on new dimensions as a dynamic and innovative space for brands to connect with audiences in the physical world. And behind this evolution are visionary ...
Social Samosa25 天
Britannia’s OOH campaign shapes itself with nature
In the bustling streets of metropolitan cities, billboards are a staple of urban life, offering businesses unmatched visibility. However, large LED displays often become an eyesore, detracting from ...
adexchanger26 天
T-Mobile Acquires Vistar Media, A Leading OOH SSP, For $600 Million
T-Mobile’s scaled number of mobile subscribers combined with Vistar’s media partnerships and OOH technology “means advertisers can easily place their ads where they know their audience will be,” ...
adworld.ie29 天
Bauer Media Acquires Clear Channel’s OOH Business
The OOH company Clear Channel Ireland is set to become part of Bauer Media following a decision by its parent company, Clear Channel Europe, to sell its business to the German privately-owned media ...