Additionally, online brand advocacy correlates positively ... The findings highlight the evolving nature of consumer behavior showing how there has been a shift from traditional loyalty to advocacy.

Will the COVID-19 pandemic change consumer behavior? Created with Sketch. It already has. Consumers are buying less, shifting more purchasing online, and spending less on travel and in-person events.

Will the COVID-19 pandemic change consumer behavior? Created with Sketch. It already has. Consumers are buying less, shifting more purchasing online, and spending less on travel and in-person events.

From the beauty sector's tailored offerings to home decor essentials and tech accessories, the season highlights the adaptability and innovation of brands meeting consumer demand. Despite recent ...

Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...

Consumers are over five times more likely to use traditional printed coupons than online ones, a research team led by a ...

New research from Purdue University and the University of Kentucky suggests that online grocery shopping platforms could ...

How do different colors affect your emotions and behavior? This article will explore the neuroscience of color and some fascinating research on this topic. At the most basic level, color ...