The value of Nigeria’s Entertainment & Media (E&M) market is projected to reach $13.6 billion in 2028, driven by Nigeria’s population of over 230 million, with median age of 18.1 years.

A new report by PricewaterhouseCoopers (PwC) has revealed that Nigeria’s entertainment and media sector will grow from $9 ...

Nigeria’s entertainment and media (E&M) industry is on a growth trajectory, driven by rapid digital adoption and a youthful population ...

According to PwC, the anticipated rise in consumer access to stable internet, bolstered by 5G adoption, is likely to drive this growth.

Marcel Fenez, Gobal leader, Entertainment and Media Practice, PwC explains: "The BRIC countries are doing well on account of a robust advertising market. As against this the mature markets are ...

Entertainment & Media (E&M) markets across South Africa, Nigeria and Kenya are expected to see revenue growth ahead of the global average (3.9% CAGR through 2028), according to PwC.

South Africa’s entertainment and media industires are set to experiance large growth, except for those in print.