Perceptual maps are the only way to understand what your position is in the market and how the market views you vs. your competitors. In fact, if you don't have a perceptual map, in essence you're ...

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A brand positioning map can show us where we stand among rivals, highlighting what we offer better or need to work on. Being stuck in the mud won't do us any good. Update our brand's vibe and message ...

Looking at a perceptual map for the segment you're targeting gives a good indication of the benefits ... In any event, you need to have a positioning statement if you're going to enter a segment. Why?

In recent years, Kwara State has emerged as a surprising yet promising player in Nigeria’s technology ecosystem. Under the leadership of Governor AbdulRahman AbdulRazaq, the state has embarked on a ...

Ensuring a stable and controlled environment is essential to maintaining the reliability and precision of nano positioning systems. 1.1 Optics- The global fiber optics market is experiencing ...

After a pandemic and a Chapter 11 restructuring, LATAM Airlines has emerged as a dominant player in South America. Read why ...

To decrease the effect of contaminated signals, we propose a novel RTI positioning model based on the intersection map of wireless links (InterMap-NRTI). InterMap-NRTI utilizes the statistical method ...

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

However, the market’s upward momentum could indicate that the CPI report may be hotter than analysts expect. Kalshi is pricing in core CPI, coming in at 3.2% y/y. What’s clear, however ...