Rose's single, "Apt." has now ruled the Billboard Global Excl US for 15 weeks, breaking its tie with ... [+] Mariah Carey's “All I Want for Christmas Is You” as the longest-running leader ever ...

In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...

Is developing differentiated brand communications that deliver real world value and drive brand uptake your goal? If so, understanding how the pharmaceutical market defines brand value and knowing ...