UFC®, the world’s premier mixed martial arts organization and part of TKO Group Holdings (NYSE: TKO), together with Monster ...

Mukesh Ambani enters the sports drink market with Spinner, priced at just Rs 10, set to challenge Gatorade and Powerade.

Reliance Consumer Products' Campa secures a major IPL sponsorship deal worth nearly ₹200 crore, positioning itself against ...

From mid-run energy gels to post-run shakes, these are best sports nutrition products to fuel your runs and recovery, tested ...

CELSIUS Signs William Byron to Power His NASCAR Journey, enhancing brand visibility in motorsports while promoting ...

In a bid to debunk a common food myth, a marathon runner has taken to social media to share her advice about how a popular ...

Sian Seccombe, an athlete and nutrition expert, took to TikTok to dispel a number of common myths surrounding the benefits of ...

While new entrant Reliance Consumer Products has priced its Campa Cola at Rs 10 for a 200 ml bottle, it is yet to spark ...

People with type 2 diabetes who were given ketones before exercise had increased cardiac output, stroke volume, and ...

A wave of innovation is hitting the shelves targeting cognitive function. For workers burned out by 'hustle culture', the ...

There are specific areas of health and wellness food strategists should consider, GlobalData’s Fahima Omer argues.

With good play comes trophies, accolades, and, in today's world, brand partnerships. That next step for Daniels has come as he and energy drink brand CELSIUS announced their agreement together as the ...