Upamanyu Borkakoty, from Assam’s Sivasagar, founded Woolah Tea to revolutionize tea culture with eco-friendly green tea balls. His innovative brand, combining tradition and sustainability, pitch for ...

The country has over 600 GI-tagged products. An expert take on how to turn many of them into brands of national and ...

Despite India being a predominantly tea-drinking nation, coffee consumption is rising, especially in urban areas ...

India's Tata Consumer Products reported a smaller-than-expected third-quarter profit on Thursday, hurt by elevated domestic ...

Bengaluru: Acting on a tip-off, Central Crime Branch (CCB) sleuths raided a unit manufacturing fake branded consumer products ...

In India, colour schemes are about emotion, tradition and meaning. While the perfect shade can elevate a brand, the wrong choice can alienate consumers and tarnish trust. Here’s how to steer clear of ...

An association of tea planters and traders has sought stringent steps to ensure cheaper duty-free teas from African, Asian and South American countries are not imported by a section of traders, to ...

Woolah, the world’s first bagless tea, is all set to make waves as it takes the Shark Tank stage by storm with its ...

From gesture control to in-store design and mixed, virtual and extended reality, multisensory marketing is here to stay.

Members of the Tea Exporters Association (TEA) yesterday expressed concerns over the proposed abolition of SVAT from April ...