Performance marketing has traditionally relied heavily on last-click attribution and basic demographic targeting, but as ...

As users continue to leave X (formerly Twitter) en masse, many in favor of the newer Bluesky platform, the European Medicines ...

Learn how AI simplifies market research, offering fast, cost-effective insights. Perfect for businesses seeking smarter, ...

Meta announced Friday that it's beginning to test ads on Threads. This marks the company's first attempt to generate revenue ...

Meta has begun testing Threads ads, giving advertisers a new way to reach 300 million monthly active users by extending existing campaigns.

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...

The online casino industry in the U.S is an extremely intriguing one. Due to the federal system in place, each individual ...

Advertising agency BBH Singapore has appointed Stéphane Missier (pictured) as chief strategy officer. He replaces Chris Chalk, who left the agency in December last year.

A new report from GlobalData reveals international trade and social media will be among the major themes impacting retailers ...

A modern seafront villa on the French Riviera that looks plucked out of Southern California is on the market for €60 million ...

While the risk of HPAI infecting people is low, it is not zero. The virus can infect people, especially those who come into ...

A natural gas line leak on Stoneridge Drive at Wood Cut Road has access in and out of the Woodcreek neighborhood blocked, ...