Another area of influencer marketing that is gaining attention is using AI-based influencers instead of real people. It's a ...

Digital marketing has become the backbone of modern business strategies, transforming how brands connect with their audiences ...

Campaign failures at Apple, Bud Light, & Jaguar show why boards must prioritize marketing oversight. Insights from Su-mei ...

Most marketing people thought their work fell short of the mark in 2024. How can they put that right in the current year?

Enhancing your online marketing strategy is vital in the ever-evolving digital landscape. A well-crafted strategy can ...

Marketing agency Komodo is launching "The Journey" a marketing platform that aims to transform how destinations reach young ...

Sharing these genuine user experiences can help build trust, foster community and add authenticity to your brand’s messaging.

DiveWire guarantees visibility for your news announcements through instant distribution to Marketing Dive’s audience and its 270,500 newsletter subscribers for 21 days.

Stephen King film The Monkey is the latest horror movie to wow with a unique marketing campaign. But it's far from the only ...

The 'Karate Kid' star hit the Grammys in a look that had everyone talking — and the price tag is just as jaw-dropping.

A new campaign, “Miami Beach Spring Break Reality Check,” will go live digitally on Tuesday, followed by “advertising throughout Florida focusing on our tri-county area, in-state college towns and ...