Primitive marketing agency has launched its new public relations arm, naming Chris Cook to lead it to better support ...

Experts say that brands that communicate directly with their audience always work well. And who better to lead that effort ...

As marketing professors ... This strategy ensures high levels of brand awareness and a positive brand image, resulting in higher preference. Basic brand awareness alone can often win the game.

Companies rebrand all the time—for better or worse. A brand might switch up its image to drive growth in a competitive market ...

Cyber fraud targeting influencers is on the rise, with scammers posing as brand representatives to gain access to sensitive ...

Jitika Gupta- marketing director, BigMuscles Nutrition, talks to Shailja Tiwari about the brand’s strategy to expand its ...

The marketing world is evolving rapidly. Here are the 7 marketing trends set to dominate in 2025, helping businesses stay ...

Value-oriented ads and marketing for its Triple Dipper menu boosted the chain’s traffic by nearly 20%, driving a record-breaking quarterly performance. Expectations are high that the two synergistic ...

Or say a makeup brand might want you to showcase their new palette. You can use AI to design promotional images, featuring the palette’s colors in a dynamic way. Add those visuals to your posts or ...

"We wanted to put more depth and impact to it, so it exudes a bit more Walmart energy and serves as a beacon for the brand," William White, senior vice president and chief marketing officer of ...

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