The “In-snore Coupons” campaign by Adpro&, IMPACT BBDO and Impact Proximity help the loudest snorers earn Sleepzone discount ...

The TikTok Awards highlight top creators in the region in an effort to showcase the creativity that is generated across ...

Automotive brands must meet customers where they are on digital platforms, with personalised, data-driven campaigns.

The future of marketing belongs to those who readily embrace complexity, drive growth, simplify strategies and learn new ...

Online Marketing Gurus' Andrew Raso on why marketers must take the time to analyse SERP for their industry and tailor content ...

Smartifai has filed a patent with the United States Patent and Trademark Office (USPTO) for a new audience context solution.  The patented technology focuses on analysing audience behaviour and intent ...

evision, the media and entertainment arm of e&, has adopted a 24-hour preschool channel called Bloom into its family of ...

Companies find difficulty in measuring the ROI invested when trying to grow their business when it comes to working with PR ...

Netizency now offers clients video production services in an effort to keep up with the agile and fast-paced needs of brands in the region.

Study reveals CDP users achieve faster AI deployment with superior data quality and non-CDP users struggle with data ...

Within 48 hours of the premiere, the campaign created by Mullenlowe MENA and client Fixby for teens had already sparked over ...

The Foodics campaign began with a teaser on social media, and was then followed by a brand video and multiple product-focused ...