Gaines appeared in the advert for XX-XY Athletics, a sports company supporting the protection of women's sports, to highlight ...

The most renowned companies in the world are betting lots of advertising dollars that this approach works better than any other, precisely because it isn’t reasonable.

UConn women's basketball start Paige Bueckers talked NIL, UConn vs. Tennessee, Unrivaled, and winning a National Championship ...

Mavs GM Nico Harrison's career is marked by two major events: trading Luka Doncic and botching Steph Curry's Nike deal.

China countered President Donald Trump’s across-the-board tariffs on Chinese products with tariffs on select U.S. imports. It will also launch an antitrust investigation into Google and other trade ...

How can marketers make the most of social commerce? Scott Sutton, CEO of Later - which manages social media and influencer ...

The two-time WNBA champion and three-time league MVP proudly released her long-awaited Nike signature shoe and athletic ...

Economists warn that tariffs hurt American businesses and consumers, many of whom are still reeling from the sharp rise in inflation in recent years. Tariffs are paid by US importers, not the ...

New Era has debuted a new line of spring training trucker hats ahead of the MLB season. But for the San Francisco Giants, the ...

Teaming up with your creative partner to network can also be a game-changer, especially when pursuing careers in advertising. Many recruiters hire duos, so presenting yourselves as a strong, cohesive ...

Lower-income Americans are likely to feel the brunt of the unprecedented tariffs President Donald Trump has set in motion.

Currently, 40 states allow high school athletes to accept some form of compensation. William Carter, a top NIL consultant who ...