Understanding hooded eyelids can be a journey in itself, and the right tools and techniques are your best companions. Let’s ...

To protect your eye health and support your vision, these are 10 simple things you can do every day for your eyes.

We love using makeup to enhance our features, conceal any flaws and boost our confidence. And one of our favorite features to ...

You can apply your primer as high as your brow bone. Eye primer offers you additional benefits beyond just the extra adhesion ...

Summer is often a season of celebrations. Weddings and other parties are more common during summer. Therefore, going out ...

The E.l.f. No Budge Shadow Sticks are simple to use and hard to mess up, and somehow they're just $5 each. These creamy eye shadow sticks can be used alone or layered and can be applied as shadow or ...

You’ve probably heard this said many times, but a lot of people use a primer before putting on makeup to get the best, long-lasting results. You don’t want your foundation or concealer sliding off ...

Turn your head towards the light source when doing your makeup so that it is aimed directly at your face, giving you the best possible chance at applying your makeup evenly and avoiding being baked in ...

And yet 88% of women who apply makeup on the move experience mishaps in transit, with 52% having experienced a poke in the eye, and many smudging their lipstick or making themselves look too orange.

Let's be real — applying eye makeup can feel totally intimidating if you don't have a ton of skill or experience. From winged eyeliner to smoky eye shadow, there are so many gorgeous makeup techniques ...