Meet Verdoie, a new luxury Parisian beauty brand that puts mushrooms in the forefront of its formulas. This moisturizing ...

Whether you’re looking to sculpt cheekbones, carve out your jawline, or define your nose, these formulas are worth adding to ...

Put your best form forward with this sculpting and smoothing shapewear from Australian underwear brand Nancy Ganz.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Lisa Eldridge's Pinpoint Concealer Micro Correcting Pencil is designed to master her pinpointing technique for a flawless ...

As a former Victoria's Secret Angel, Gisele Bundchen is no stranger to over-the-top makeup. But when she's not on the runway, she keeps her beauty low key.

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

The singer celebrated the tenth anniversary of her "Title" album with a new campaign and collaboration with e.l.f. cosmetics ...

Hailey Bieber’s latest product aims to replace your favorite lip liner, contouring while hydrating and giving color. Is it ...

Selena Gomez’s beloved beauty brand, Rare Beauty has just launched its brand-new product, the highly anticipated Soft Pinch ...

Discover the holistic approach to beauty that transcends traditional routines. Learn how acupuncture, exercise, and proper ...

We’ve reached peak LED face mask culture. Every other video on my TikTok is of someone sporting a Scream-esque mask. There's ...