What ads would make you sit up and take notice at the Super Bowl? Is the Big Game's demand for anthropomorphised animals and celebrity cameos really going to score big, asks John Carstens, Chief ...

Abstract: As 5G networks proliferate globally, the need for accurate, reliable, and scalable positioning solutions has become increasingly critical across industries, such as Internet of Things (IoT), ...

Get your free brand positioning template Stand out from the competition and make your product the go-to choice with this brand positioning analysis. The headphone company Skullcandy used symbolic ...

Toyota was the best-selling brand in 2023. BMW retained its third position, with 5,042 registrations. The brand is represented by two dealers, Performance Motors and Eurokars. German carmaker ...

Your brand's ability and willingness to solve pain points for current and potential customers can make or break your company's existence and relevance in the industry. To help brand leaders remain ...

Toyota is the world’s most valuable car brand according to Brand Finance analysts. Tesla could only manage fourth place among automakers and 36th spot overall. The study values Tesla at $43 ...

Tech Mahindra has been consistently strengthening its brand positioning with the launch of its Scale at Speed™ promise that has been resonating with customers across the globe. The organization ...

This is the highest ever BSI score achieved by Tech Mahindra in the Brand Finance rankings so far. Tech Mahindra has been consistently strengthening its brand positioning with the launch of its Scale ...

Rod Manley, a standout executive in luxury fashion communications and marketing, has been named Moncler’s international chief brand officer, effective Monday, January 20, according to exclusive ...

Russell Brand has been spotted arriving at Donald Trump's inauguration. The British comedian has made an appearance at the official inauguration of the President of the United States. Today ...

Hayleys Solar earned the coveted Silver Award for Green Brand of the Year for the second consecutive year, solidifying its brand position as a pioneer in renewable energy. The accolade reinforces the ...