A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

In today’s competitive market, branding is more than just a logo or a slogan. it’s about creating an emotional connection ...

Introduction: The Influence Behind Brand Trust and Loyalty In the marketing context, competition has forced brands and firms ...

Coca-Cola Red. Home Depot Orange. Tiffany Blue. Academics and corporations, like Google, have been researching the power of color in the working world, in everything from workspaces to marketing ...

I still remember the day I bought my first Kipling bag. Its blue leopard dots stood out against the sea of neutral options, and its practical compartments promised to bring order to my chaotic life.

From paid media to Pavlov, how does psychology drive stronger brand loyalty and better customer retention? Follow Correlate’s thinking for the ‘why’ behind using psychology for campaign performance.