Ayo-Odugbesan Damilola is the visionary founder and creative director of Blarkmate, a globally recognised footwear and ...

NUEKPEBuilding brand equity can help to increase awareness and boost recognition to grow sales and profits long-term. Focusing on customers and how they perceive your brand can allow you to develop ...

In today’s competitive market, branding is more than just a logo or a slogan. it’s about creating an emotional connection ...

ACKO, India's digital insurer, launches a new brand identity to highlight its commitment to innovative insurance solutions.

Creating a distinctive brand identity isn't just important—it's imperative for survival. I've watched countless businesses struggle with brand recognition, so I've developed this comprehensive guide.

Flag carrier Philippine Airlines (PAL) has emerged as the best travel brand in the country and the second best in Southeast ...

Super Bowl commercials from Pfizer, Doritos and Budweiser were chosen in iSpot consumer surveys for their likeability.

Hims has a great deal of meme potential, which could benefit the company by effectively acting as free advertising. Read more ...

Doe, Creative Director of the brand, BOYEDOE has been announced as a semi-finalist for the prestigious 2025 LVMH Prize, a major recognition of his creative vision and contribution to global fashion.

Forget the era of hyper-polished influencers and #sponsored saturation, brands have found a new, more authentic voice: their ...

Johnnie Walker, the iconic brand of celebration, hosted a vibrant event in Kampala on Thursday evening to honour rising star ...

Indian celebrity-backed fashion brands struggle due to lack of clear brand identity, inconsistent quality, and market ...