Paharia, Neeru, Jill Avery, and Anat Keinan. "Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference." Chap. 2 in Strong Brands ...

Rebuild your brand reputation. Learn practical strategies to overcome negative listings and mend the broader brand ...

To drive sustainable growth, brands must shift from isolated transactions to lasting customer relationships. This requires a ...

The Act also signals a shift from transactional towards trust-based relationship between brands and consumers. Here, marketers must align their strategies with the Act’s higher goals ...

To support our work, we have affiliate and brand relationships. Here’s how they work and our commitment to editorial integrity. Affiliate Links: When you click on links in our content and make a ...

Using the voice of the employees as a tool for external branding takes things one step further and strengthens the bilateral relationship between a CPO and a CMO. Employees can be the best brand ...

Customer engagement platform Twilio said the future of brand relationships will be set up on an “ecosystem of trust.” According to Twilio’s 2024 Consumer Preferences Report, 56 percent of ...

Russell Brand and his wife are noted for leading a quiet, private life in the English countryside and staying away from the ...

The increased focus on mobile brand loyalty means marketers must refrain from over-communicating and over-targeting, as a symbiotic relationship with the customer is necessary for effective ...

I spoke with David A. Yovanno, CEO at impact.com, to explore how the brand-creator relationship has evolved and where brands are really seeing the value of creator partnerships. Gary Drenik ...