Before he was a staple of, Jeff Douglas was best known as Joe from Molson’s wildly popular “I am Canadian!” television ...

There is a price that comes with success. Mark Hamill can’t get a bagel without someone yelling “Luke, I AM your father.” Kit Harington suffers endless recitations of “You know nothing, John Snow.” ...

Now, 25 years later — amid a looming trade war with the U.S., threats to Canada's national sovereignty and a swelling of Canadian patriotism — the beer ad is getting a second life as a social ...

In the weeks leading up to the Big Game, Coors Light has gone all in on having a "Case of the Mondays," whether it’s botched ...

Opinions expressed by Forbes Contributors are their own. Don Tse is a beverage alcohol writer covering business and innovation. Since 2019, the Wednesday before Canadian Thanksgiving (which is the ...

“I noticed the incredible culture forming in the U.S. around pairing great craft beer with amazing food,” L’Heureux recalls. “There seemed to be a gap in the Canadian market ...