Also: Paramount and Nielsen make nice, the latest on ad industry employment, macroeconomic news and data in a nutshell, and ...

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Within the digital landscape, social media ad spend has increased to $243 billion, a 15% rise year-on-year. And brands’ continued interest in influencer marketing is clear, with a 14% increase in ...

Amazon Ads’ head of live sports sales discussed NBA packages, upfront approach and “Thursday Night Football” takeaways.

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