Individuals are constantly consuming food products in their everyday lives, and experiencing emotions related to what they consume and taste. Research on emotions and consumer behavior has appeared in ...

While marketers working with business and consumer brands might go to great lengths to avoid upsetting their audiences, these emotions can be highly effective tools for organisations working to ...

When brands look to connect emotionally with customers or clients, they often think first of marketing. But amazing customer ...

Research in psychology and neuroscience has shown that negative emotions such as depression and anxiety affect decision making in such a way that these emotions lead to pessimistic risk estimates. To ...

Instead of only buying things they need, they also buy unnecessary items—often because the purchase makes them feel good, soothes negative emotions, or boosts social status. A consumer may also ...

FedEx, the logistics company, is measuring consumer emotion as a means of tracking the most significant painpoints in the customer journey. FedEx is placing emotion-led research at the heart of its ...

The commercialized nature of Valentine’s Day has turned it into a multi-billion-dollar industry, with retailers capitalizing ...