The Peacock Group recently hosted its annual Super Ads Preview Party, during which Jay Cranford, chief creative officer and ...

As millions across America watch Super Bowl LIX on Sunday there are two words they won’t hear in the commercials: Super Bowl.

Instead, a true advertising face-plant is an ad that’s both tone-deaf and completely forgettable – so dull, off-putting or confusing that when a brand completely switches up its strategy, you almost ...

Fox will tag Super Bowl LIX ads this year with AD-ID tags to help advertisers connect with consumers, measure campaign ...

The Mondelez marketer is the first in the snack category to take advantage of Sponsored Snaps, which include a link to make a purchase.

New feature sets the stage for more automated, programmatic OOH creative approval workflows; accelerates campaign turnaround, ...

Advertisers are turning to creative strategies to capture attention ahead of the showdown between the Philadelphia Eagles and ...

Though the big game has long been hallowed ground for some of the most entertaining and memorable commercials, they often don ...

Bosch's first Super Bowl ad features Antonio Banderas using humor in an effort to make consumers more knowledgeable about the brand, its products and its advantages.

Chath Weerasinghe joins as chief financial and operating officer, while Vittorio Giacomelli will lead product strategy, ...

Fox sold out of its inventory of in-game spots by early November, with a 30-second commercial reportedly going for $7 million ...