Lifecycle email marketing is a great way ... is a more holistic approach that considers every step of a customer’s journey with your business. For a B2C business, it’s impossible to ...

With purchase journey fragmented into numerous touch-points, marketers have little control over the process. It is only by understanding the customer lifecycle that marketers can decide better ...

Map out the entire customer journey. Start by stepping back and analyzing the full life cycle of the CX you currently deliver. Ask, analyze and understand: • How customers find you.

Business messaging generates cut-through and connections, building two-way relationships that can be leveraged across the full customer lifecycle. Business messaging empowers brands to drive ongoing, ...