The right pricing strategy can also be an effective customer retention strategy.

With so many loyalty programs available, it can be challenging to determine which ones truly add value. That's why Newsweek ...

This study aims to explore the relationship between medical aesthetic image, perceived value, satisfaction and post-purchase behavioral intention. Methods: The subjects included customers who had ...

Price sensitivity research helps you answer these questions by testing different pricing options on your target audiences. By delving ...

NUEKPE Building brand equity can help to increase awareness and boost recognition to grow sales and profits long-term. Focusing on customers and how they perceive your brand can allow you to develop ...

Increased subscription costs are making streaming services less affordable and potentially driving users to seek more ...

It can provide consistent returns should all your costs remain the same. Cons: Cost-plus pricing doesn’t consider market conditions such as competitor pricing or perceived customer value. As the name ...

One popular approach is value-based pricing, where prices are set based on the perceived value to the customer rather than the cost of production. This strategy can lead to higher profit margins ...

As pricing strategies evolve, integrating decoy pricing with advanced technologies and ethical frameworks will ensure its relevance and sustainability in marketplaces.

Every Tuesday we get an expert to answer your Money Problems. Today we hear from a reader whose company is passing down the ...