Are you inadvertently adding years to your face with your eye makeup routine? Fear not, because you’re not alone, and with a ...

Sitdown preview clip, Will Ferrell opens up to Sunday TODAY’s Willie Geist about which movie lines fans quote most often to ...

From foundation to fragrances, these 15 new beauty products have rightfully earned their spot in our daily routines.

As Meghan Trainor celebrates the 10th anniversary of the album that changed her life, she's also celebrating another milestone—a new campaign with beauty powerhouse e.l.f. centered on cloud skin.

The Glow All Out - Halo Glow Bundle is the most customizable set on the list. It contains six makeup items that range from ...

Every product below checks out at under $30, but in our tests, they all deliver elegant formulas, scents, and results that ...

There’s nothing like the feeling of spending time on a makeup look and it actually turning out exactly as you hoped.

I'm in shock about what my glowing 50-something friend uses in the pursuit of beauty. You'll never guess what it is, says Rosie Green ...

The only drugstore foundations for those over 50 worth buying, according to testing, a makeup artist, and a dermatologist.

e.l.f. Camo Liquid Blush has 12 shades, so there’s a dupe option for (almost) every Rare Beauty shade. Coming in at only $7 per blush, this is the perfect alternative for anyone who isn’t sure what ...

Get ready to slay your first day back to school with this super easy and affordable makeup tutorial! Learn how to achieve a ...

e.l.f. Cosmetics has joined forces with Grammy Award-winning singer, songwriter, multi-instrumentalist, and e.l.f. fan Meghan Trainor in a new high-flying multimedia campaign for Cloud Skin, a limited ...