那一年，FILA中国以74%年度同比增速一骑绝尘，营收达147.7亿元，创下了该品牌在中国增长最快的一年。这一增速也远远超过中国运动市场的其他头部品牌，包括耐克中国、阿迪达斯中国、李宁，甚至同一个集团的安踏主品牌。

FILA KIDS此次推出的花赞新年系列，不仅深刻共鸣了品牌的新年愿景，即“新的一年，愿每个孩子都能如花绽放，拥有超赞新年”，更是通过极具文化底蕴与前沿时尚的童装服饰，向孩子们传达出新年最诚挚的美好祈愿。FILA KIDS始终致力于为孩子们提供舒适健康又兼具时尚底蕴的高端童装服饰，花赞新年系列为2025年春节增添了别样的生气与趣味，蕴含了品牌对每位孩子在新的一年里多彩生活、尽情绽放活力的美好期许。

BrandBeat 是懒熊体育推出的运动品牌领域周报，我们会精选当周行业重点事件，并提供我们的所见所闻和观察分析。1月17日，根据界面新闻和《中国企业家》报道，安踏集团时尚运动品牌群 CEO、FILA 大中华区总裁姚伟雄于近期卸任，FILA旗下子品牌 ...

1月17日，FILA中国现任总裁姚伟雄被曝将于近期卸任。对此，FILA方面回应称，姚伟雄“已届退休年龄”，未来将不再担任安踏集团时尚运动品牌群CEO职务，但仍任集团副总裁，负责集团时尚产业项目的日常管理与运营。从姚伟雄手里接棒的，是“老安踏人”江艳。

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