Emotional content tends to outperform rational content, says an infographic by USC Dornsife College. The graphic explains that "emotional response to an ad has far greater influence on a consumer's ...

Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 trillion text messages, according to an infographic by Text Marketer that compares the two ...

Social advertising spend has grown by 50 per cent year on year ... You can find this information, plus much more, in the infographic below.

Looking to improve your online ad results this year? This will help. One of the best ad creators in the game, Savannah Sanchez, recently shared her tips on how to create more effective ads ...

Typically, infographic resumes are better received in creative industries like graphic design or social media marketing. Also, remember that an ATS is usually not programmed to read infographic ...

This years Cyber Monday saw mobile click rates jump 55 per cent higher than the pre-holiday average, new figures from mobile advertising firm Medialets ... You can find these facts plus more in the ...

Real-time bidding, or RTB, is a style of programmatic buying in which digital advertising opportunities are auctioned off in real-time. The auctions take place in milliseconds as advertisers bid ...