Among the notable campaigns for Feb. 5: more Super Bowl spots along with new ads for Billie, Stok Cold Brew Coffee and WeWork ...

Tide teams up with Marvel Studio’s “Captain America: Brave New World” to showcase four spots that each feature Harrison ...

There'll also be the usual cameos, but companies need more than a famous face to be successful, local ad exec Steve Merino ...

“We know there will be plenty of feedback about how we should approach ads, and we are making sure they feel like Threads posts you’d find relevant and interesting,” Mosseri said.